UGG X SHUTING QIU

MILAN FASHION WEEK

/MFW

The video was shot during Milan Fashion Week in September 2022, for the launch of Shuting Qiu x UGG's new collection.

The brand commissioned TheBlinkFish to create a launch video, which was shot and directed by me and Laura Days in just one morning and edited in the same afternoon.

The showroom, curated by art director Leonardo Persico, was located in a house in Milan's fashion district.

The fashion show was staged in a small garden, where models wearing colorful clothes played hide-and-seek among benches, pots, trees,and paper mache flowers.

IKEA ci catapulta all'interno della mente di Marta raffigurata come un labirinto di scatole di cartone: contenitori di pregiudizi ed etichette che gli altri si fanno di lei, un labirinto buio e infinito.

Qui Marta si ritrova intrappolata e smarrita in se stessa, la vedremo combattere con quelli che sono gli angoli più bui del suo inconscio, e scopriremo 3 sue diverse personalità.

Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Description

The video was shot during Milan Fashion Week in September 2022, for the launch of Shuting Qiu x UGG's new collection. The brand commissioned TheBlinkFish to create a launch video, which was shot by me and director Laura Days in just one morning and edited in the same afternoon. The showroom, curated by art director Leonardo Persico, was located in a house in Milan's fashion district. The fashion show was staged in a small garden, where models wearing colorful clothes played hide-and-seek among benches, pots, trees, and paper mache flowers.

Credits

DIRECTOR

NICOLÒ QUARTARULLI
LAURA DAYS

EDITING

JAN DEVETAK
NIKOL MONCIINO

SOUND DESIGN

LUCA TOSETTO

COLOR

MARGHERITA FAGGIOTTO