PORTOFINO DRY GIN

SUMMER 2022

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For the 2022 summer campaign of Portofino Gin, I directed nine social videos divided into three different moments: lunch, aperitivo, and cocktail party. In each video, the aim is to celebrate the art of creating the perfect gin cocktail,with gin as the undisputed protagonist, whether it's a classic Negroni, arefreshing Portofino Spritz, or the evergreen Gin and Tonic.

However, the goal was not just to showcase the drinks: we wanted to present to the world the beauty of the small but charming Portofino, a gem on the Ligurian coast, with its breathtaking view from the villa, crystal-clear sea, and all the allure of theItalian dolce vita.

Every video was created with great attention to details, both in terms of the taste experience and the visual beauty and sense of relaxation that only Portofino can offer.

IKEA ci catapulta all'interno della mente di Marta raffigurata come un labirinto di scatole di cartone: contenitori di pregiudizi ed etichette che gli altri si fanno di lei, un labirinto buio e infinito.

Qui Marta si ritrova intrappolata e smarrita in se stessa, la vedremo combattere con quelli che sono gli angoli più bui del suo inconscio, e scopriremo 3 sue diverse personalità.

Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Description

For the 2022 summer campaign of Portofino Gin, I directed nine social videos divided into three different moments: lunch, aperitivo, and cocktail party. In each video, we aimed to celebrate the art of creating the perfect gin cocktail, with gin as the undisputed protagonist, whether it's a classic Negroni, a refreshing Portofino Spritz, or the evergreen Gin and Tonic. However, our goal was not just to showcase the drinks: we also wanted to present to the world the beauty of the small but charming Portofino, a gem on the Ligurian coast, with its breathtaking view from the villa, crystal-clear sea, and all the allure of the Italian dolce vita. Every video was created with great attention to detail, both in terms of the taste experience and the visual beauty and sense of relaxation that only Portofino can offer.