Espresso
Education

LAvazza

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Lavazza commissioned TheBlinkFish to create a series of 4 mini videos that offer an engaging experience that guides you through the world of coffee, from the different types of beans to the preparation of the beverages.

The project was developed in collaboration with three creative teams: wearesocial Italia, acreative agency; The Blink Fish, a video production company I work for and directed the project, and Ocular Lab, an animation studio based in Milan.

The videos were conceived and storyboarded by my team, in collaboration with Ocular Lab, shot in a studio with a green screen, and animated with an interesting graphic effect that simulates the appearance of paper, creating a unique stop-motion effect.

IKEA ci catapulta all'interno della mente di Marta raffigurata come un labirinto di scatole di cartone: contenitori di pregiudizi ed etichette che gli altri si fanno di lei, un labirinto buio e infinito.

Qui Marta si ritrova intrappolata e smarrita in se stessa, la vedremo combattere con quelli che sono gli angoli più bui del suo inconscio, e scopriremo 3 sue diverse personalità.

Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Description

Lavazza commissioned us to create a series of 4 mini videos that offer an engaging experience that guides you through the world of coffee, from the different types of beans to the preparation of the beverages. The project was developed in collaboration with three creative teams: wearesocial Italia, a creative agency; The Blink Fish, a production company I work for and directed the project, and Ocular Lab, an animation studio based in Milan. The videos were conceived and storyboarded by my team, in collaboration with Ocular Lab, shot in a studio with a green screen, and animated with an interesting graphic effect that simulates the appearance of paper, creating a unique stop-motion effect.