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Ikea

Marta tenaglia

/Music Video
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"IKEA" takes us on a journey inside Marta's mind, depicted as a labyrinth of cardboard boxes – containers of prejudices and labels that others have placedupon her, a dark and infinite maze.
Here, Marta finds herself trapped and lostwithin herself, battling the darkest corners of her subconscious, and revealingthree different aspects of her personality.

Through her determination and aguiding lantern, she discovers a way to overcome her fears and insecurities,taking control of her life and becoming the master of her destiny.

Fun Fact: We stopped counting the number of boxes we used once we reached400; there were many more, and the tunnel we constructed was approximately 15 meters long.
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IKEA ci catapulta all'interno della mente di Marta raffigurata come un labirinto di scatole di cartone: contenitori di pregiudizi ed etichette che gli altri si fanno di lei, un labirinto buio e infinito.

Qui Marta si ritrova intrappolata e smarrita in se stessa, la vedremo combattere con quelli che sono gli angoli più bui del suo inconscio, e scopriremo 3 sue diverse personalità.

Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Description

"IKEA" takes us on a journey inside Marta's mind, depicted as a labyrinth ofcardboard boxes – containers of prejudices and labels that others have placedupon her, a dark and infinite maze.

Here, Marta finds herself trapped and lostwithin herself, battling the darkest corners of her subconscious, and revealing three different aspects of her personality. Through her determination and aguiding lantern, she discovers a way to overcome her fears and insecurities,taking control of her life and becoming the master of her destiny.

Fun Fact: We stopped counting the number of boxes we used once we reached 400; there were many more, and the tunnel we constructed was approximately 15 meters long.
Quante scatole abbiamo utilizzato?

Ci siamo fermati a contarle una volta arrivati a 400, ce ne erano molte altre e il tunnel che abbiamo costruito era lungo circa 15 metri. Più bui del suo inconscio, e scopriremo 3 sue diverse personalità. Grazie alla sua lanterna e determinazione troverà il percorso per vincere le sue paure e insicurezze dominandole e diventando la padrona di se stessa.

Credits

PRODUCTION COMPANY
The Blinkfish
WRITTEN AND DIRECTED BY
Nicolò Quartarulli
Xin Alessandro Zheng
DOP
Francesco Rosiglioni
Art Direction
Veronica Moglia
Set Design
Vasco Nardiotti
Styling
Laura Maria Tonelli
EditING
Jan Devetak
Colorist
Giulio Rosso Chioso
Photo & BTS
Joaquìn Lòpez Quiles